![]() ![]() Take a look at the chart below from Statistic as it shows just how quickly the two trends are converging: Viewership and listenership (which we refer to collectively as attention) are quickly shifting from traditional to digital. Instead, the way people engage has changed. ![]() Gone are the days of learning about the latest sales by flipping through Sunday ads. One core reason digital marketing has become so vital is because consumer attention has shifted significantly. But that’s no accident - if you want to know why I made it my career, keep reading. It’s probably no surprise that the advertising industry has been a tailspin for years as new technologies such as social media also introduce shifts in consumer attention and alternative advertising platforms.Īt what point do these alternative platforms become “the” platforms? Or has this already happened?ĭisclaimer: I’m a digital marketer. This article provides a comparison of advertising options in traditional and digital media. ![]() Each has its strengths and weaknesses, pros and cons, and benefits to marketers. Some media such as radio are much older than other media such as social media. There are many techniques that go into digital advertising, all coming together to create numerous touchpoints for consumers as they surf the web. It can also include Digital Out-of-Home (OHH) which includes the use of digital billboards. That includes geofencing, over-the-top (OTT), and long-form video. Digital marketing also includes other types of both online and mobile advertising models. Websites are a component of digital marketing, too. That includes online advertising, search engine marketing, social media marketing, and video streaming services. It’s any type of advertising that doesn’t occur online.ĭigital media includes everything that is online. Some of the most common forms include magazines, billboards, radio, broadcast TV, newspapers, and direct mail. What’s the difference between traditional marketing and digital marketing? Traditional media is media that existed prior to the rise of the internet. Digital Marketing: What’s the Difference? ![]()
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